Irina Zakharova
Editor and author. I ask a lot of questions to make great content. I write all kinds of texts, from push-ups to multi-level courses. When I'm not editing, I do portraits on Nikon and write about expat life.
I write interviews, explanatory articles and case studies. I make my own arrangements with heroes and experts and conduct phone calls.
Texts for the S7 Airlines Green Steps course
Cases for Mindbox magazine
I approved the structure, conducted the interviews, and wrote the cases in the «Learning Materials» section.
Alpina.Digital courses
I compiled courses from scratch: I thought up the logic and structure, wrote and edited them.
Cases for RedMadRobot
Worked with project managers, designers, and editors to let the world know about the studio's research and projects.
Articles for Mel.fm
I worked as a news editor, a contributing editor, and a junior editor. During that time I wrote 51 articles on education and upbringing.
Razvitivation interview
I was searching for heroes and telling their stories of successful and not so successful emigration from Russia.
What I wrote
I wrote lessons and tests for the S7 Airlines app on the topic of careful travel.
Produced the publishing of the book «Museums in the Digital Age: Rebooting»
I developed the idea of a book about the digitalization of museums as a student project: I defended it, assembled a team, found and edited the materials, and co-authored it on Ridero.
I bring beauty and structure to my texts: I don't rearrange words, but work with meaning.
LVR Onboarding Materials
Content in Raiffeisen Bank
I am responsible for the quality of the material that goes out on the social media emplorer-brand.
STS.Media website and app
I designed advertising campaigns for the channel's products on the website: I drew the web pages, tasked the designers, laid out the articles, and transferred them to the app.
The Alpina Blog
Metro C&C and Teper Tak Sustainability Academy
Adapted the format of video lectures to the format of the text, made tests, conducted UX-editing of the site.
What I edited
Asked hundreds of questions to understand LVR Cleaning Company's sales processes and put together a salesperson onboarding system.
I was head of the Alpina.Media blog for two years. During that time I wrote the editorial policy and assembled the authors, rebuilt the e-mail marketing system, and participated in the launch of the new website.
What I made
I can put together a one-page page on Tilda, or even a full-fledged website - if the layout is ready. If there is no layout, we can discuss ideas and work with my designer.
For a learning project of the technology company Yandex, I do the layout and verification of sites for launches in different countries.
I put together a website about the results of the year of Kinopoisk on a ready-made layout, paired with a designer.
Wrote and layout of a one-page page with an invitation to the wedding.
